Enjoy the city with car rental in Florence.
Car hire in Florence is an excellent alternative for getting around the city and discovering the treasures of Tuscany and its surroundings without relying on public transport. Florence, with its incomparable artistic heritage and natural environment, lends itself ideally to travel with total freedom, which is why renting a car in Florence is such a popular option.
With Pepecar you can easily compare the best car hire options in Florence, choosing from different suppliers and vehicle types. In addition, you can find cheap car hire in Florence and rent a car in Florence solutions adapted to both short stays and longer routes in central and northern Italy.
Rent your car at Florence and organise your trip your way.
Getting around with car hire in Florence gives you the freedom to decide every journey without being dependent on fixed routes and schedules. Pepecar gives you access to different car hire options in Florence in a single search engine, designed for all types of travellers and travel styles.
From cheap car hire in Florence for simple trips to cheap car hire in Florence for longer stays, the comparator helps you find the alternative that fits your budget and your plans. So, renting a car in Florence is practical both for urban trips and for going out of the city and visiting other nearby places.
Also, by working with different car rental companies in Florence, you can rent a car in Florence with total clarity, checking conditions and prices before booking. This way, cheap car hire in Florence becomes a flexible and efficient solution to enjoy your trip with more comfort and without complications.
Pepecar's recommendations for renting a car in Florence
Compact or hybrid car, ideal for getting around urban and rural areas.
Use private car parks to avoid fines in Limited Traffic Zones (ZTL).
Hybrid or electric to access restricted areas and save on short journeys.
Self-service or low cost petrol stations like IP or Q8easy with good prices.
Useful information on car rental in Florence
Highest Rated Provider
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Where to pick up your car hire in Florence?
Featured car rental agencies in Florence
Italy Car Rent
€60.12
Tips for renting a car in Florence
Advance notice when renting a car
Choose your car according to the area
Prioritise hybrid or electric
Frequently asked questions about renting a car in Florence
Do I need a credit card to rent a car in Florence?
Not always. Some of our suppliers require a physical credit card in the name of the main driver to rent a car at Florence, but many others accept a debit card! However, it must always be physical and in the name of the main driver. Check the terms and conditions of each offer before renting your car at Florence, to make sure.
How can I find pick up points near me in Florence?
You access our car hire comparator and in the pick-up location section you search for the pick-up point you are most interested in to hire your car in Florence.
What type of vehicles can I rent in Florence?
At Pepecar we have a wide variety of cars for hire in Florence, from utility cars to SUVs for the whole family. You can choose the one that best suits your needs and pick it up at one of our collaborators' offices.
I have small children, is it possible to rent child seats for my rental car at Florence?
Yes, you have the option to add it as an extra on your car hire at Florence and see the cost during the booking process! However, it is subject to availability and you will pay for it at the pick-up point.
What documentation will I need to rent a car in Florence?
To hire a car from Pepecar at the airport, you will need to present an ID card or passport, a valid driving licence in Italy and a credit card in the name of the main driver. You will also need to present your booking voucher.
In addition to the basic insurance, are there any other premium insurance options in car rental in Florence?
Yes! You can book your rental car at Florence with two types of insurance: basic third party insurance with excess or premium coverage. All offers on the website include basic insurance. In addition, it is possible to take out our premium excess refund cover, which guarantees the return of the excess in the event of damage or theft. Please note that our premium insurance does not exempt you from paying a deposit.
Customer reviews on car rental in Florence
Beni
18-01-2026
I found the information clear
Jose Mayoralas
19-01-2026
Good prices and easy booking, but it remains to be seen how the collection and delivery of the car will go. It is still too early for that.
Juan Carlos
19-01-2026
Fast and efficient
javier
20-01-2026
Easy Fast Quality Price
JUAN
20-01-2026
Easy and economical Thank you
Raul
20-01-2026
The booking was easy and well explained, the price was good and the conditions were clear. Everything was correct during the booking process.
Jose Javier Velasco Del Corral
21-01-2026
It was very fast
Bruno Palomares
22-01-2026
Easy, cheap compared to other offers
DEREK FRENCH
23-01-2026
Good price and easy to book.
jose maria ayensa ambrosi
23-01-2026
Fast and economical
Vicky
24-01-2026
easy to manage and well explained
Antonio Núñez Galindo
26-01-2026
Speed and clarity
Timothy Alexander Gans
28-01-2026
Quick and easy
Carlos GURENDEZ GONZALEZ DE DURANA
31-01-2026
It was easy but the insurance information is not clear, and the companies try to put you in another insurance when you pick up the car because they say that the one you bought when you booked it is not valid for them and they make you pay a deposit.
Manuel Carbajo Quirós.
03-02-2026
Good deal.
angelo
04-02-2026
For speed and simplicity
Rating of 3.9 out of 5 based on 4097 reviews. See all reviews.
Guide to places to visit and get to know the real Florence.
If you are planning to visit Florence and discover its most authentic soul, we leave you with a selection of must-see places. With this guide of places to visit in Florence, you will be able to appreciate from its Renaissance art to its most picturesque corners:
- Piazza del Duomo: located in the heart of the city and a symbol of the Renaissance. Here you will find the Cathedral of Santa Maria del Fiore, the Baptistery of San Giovanni and Giotto's Campanile, creating one of the most impressive architectural ensembles in Italy.
- Cathedral of Santa Maria del Fiore: its majestic dome dominates the Florence skyline. You can climb it for unparalleled panoramic views of the entire city.
- Ponte Vecchio: this medieval bridge, the oldest in Florence, is famous for its traditional jewellery shops and unique architecture over the Arno River.
- Piazza della Signoria: the political centre of historic Florence, surrounded by outdoor sculptures and the imposing Palazzo Vecchio. A key place to understand the artistic power of the city.
- Uffizi Gallery: among the most important museums in the world, home to masterpieces by Botticelli, Leonardo da Vinci and Michelangelo. A must-see for art lovers.
- Palazzo Medici Riccardi: a 10-minute walk from the Duomo. Its sober façade hides courtyards and frescoes that marked a new architectural style.
- Piazzale Michelangelo: from this viewpoint you will get one of the best views of Florence, ideal to close the day watching the sunset over the rooftops of the city.
With your car rental in Florence, you can easily move between these points and also explore less travelled neighbourhoods or peripheral areas with local charm.
Towns to visit from Florence
Florence is the perfect starting point to discover other gems of Tuscany. If you have cheap car hire in Florence, you'll find it easy to make a day trip out of it. Here are some nearby cities worth a visit for their history, beauty and authenticity:
- Siena: 1 hour and 20 minutes away by rental car is this medieval city surrounded by walls, famous for its central square, the Duomo and authentic Tuscan atmosphere.
- Pisa: 1 hour and 10 minutes away by car you can visit the city of the famous leaning tower, as well as its cathedral and the monumental complex of the Piazza dei Miracoli.
- San Gimignano: 1 hour's drive away is this charming World Heritage Site town, known for its medieval towers and well-preserved architecture.
With your cheap car hire in Florence, these getaways become unique experiences, accessible within a few kilometres and at your own pace.
How to prepare your rental car trip
Travelling with a rental car in and aroundFlorence requires some planning. Here are some practical tips to make your experience safe, efficient and as enjoyable as possible from the first kilometre.
- Define your routes: Before you start, make a list of the places you want to visit in and around Florence. This will allow you to better choose the type of vehicle and plan each day efficiently.
- Book in advance: Florence is a very popular destination. To ensure availability and the best prices, we recommend renting a car in Florence in advance through Pepecar.
- Check your documents: make sure you have a valid driving license, ID card and the card used for the reservation with you to pick up your rental car in Florence without any hassle.
- Be aware of the ZTL (Limited Traffic Zone): the centre of Florence has a limited traffic zone. Check before you drive and use car parks on the outskirts of the city if necessary.
- Compare and select: with Pepecar's car hire comparator you can find and compare multiple car hire options in Florence, choosing the one that best suits your type of travel and budget.
With these steps, you will be ready to make the most of your visit with the freedom and comfort that only a rent a car in Florence can offer you.