Enjoy the city with car rental in Florence.
Car hire in Florence is an excellent alternative for getting around the city and discovering the treasures of Tuscany and its surroundings without relying on public transport. Florence, with its incomparable artistic heritage and natural environment, lends itself ideally to travel with total freedom, which is why renting a car in Florence is such a popular option.
With Pepecar you can easily compare the best car hire options in Florence, choosing from different suppliers and vehicle types. In addition, you can find cheap car hire in Florence and rent a car in Florence solutions adapted to both short stays and longer routes in central and northern Italy.
Rent your car at Florence and organise your trip your way.
Getting around with car hire in Florence gives you the freedom to decide every journey without being dependent on fixed routes and schedules. Pepecar gives you access to different car hire options in Florence in a single search engine, designed for all types of travellers and travel styles.
From cheap car hire in Florence for simple trips to cheap car hire in Florence for longer stays, the comparator helps you find the alternative that fits your budget and your plans. So, renting a car in Florence is practical both for urban trips and for going out of the city and visiting other nearby places.
Also, by working with different car rental companies in Florence, you can rent a car in Florence with total clarity, checking conditions and prices before booking. This way, cheap car hire in Florence becomes a flexible and efficient solution to enjoy your trip with more comfort and without complications.
Pepecar's recommendations for renting a car in Florence
Compact or hybrid car, ideal for getting around urban and rural areas.
Use private car parks to avoid fines in Limited Traffic Zones (ZTL).
Hybrid or electric to access restricted areas and save on short journeys.
Self-service or low cost petrol stations like IP or Q8easy with good prices.
Useful information on car rental in Florence
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Where to pick up your car hire in Florence?
Tips for renting a car in Florence

Advance notice when renting a car

Choose your car according to the area

Prioritise hybrid or electric
Frequently asked questions about renting a car in Florence
Do I need a credit card to rent a car in Florence?
Not always. Some of our suppliers require a physical credit card in the name of the main driver to rent a car at Florence, but many others accept a debit card! However, it must always be physical and in the name of the main driver. Check the terms and conditions of each offer before renting your car at Florence, to make sure.
How can I find pick up points near me in Florence?
You access our car hire comparator and in the pick-up location section you search for the pick-up point you are most interested in to hire your car in Florence.
What type of vehicles can I rent in Florence?
At Pepecar we have a wide variety of cars for hire in Florence, from utility cars to SUVs for the whole family. You can choose the one that best suits your needs and pick it up at one of our collaborators' offices.
I have small children, is it possible to rent child seats for my rental car at Florence?
Yes, you have the option to add it as an extra on your car hire at Florence and see the cost during the booking process! However, it is subject to availability and you will pay for it at the pick-up point.
What documentation will I need to rent a car in Florence?
To hire a car from Pepecar at the airport, you will need to present an ID card or passport, a valid driving licence in Italy and a credit card in the name of the main driver. You will also need to present your booking voucher.
In addition to the basic insurance, are there any other premium insurance options in car rental in Florence?
Yes! You can book your rental car at Florence with two types of insurance: basic third party insurance with excess or premium coverage. All offers on the website include basic insurance. In addition, it is possible to take out our premium excess refund cover, which guarantees the return of the excess in the event of damage or theft. Please note that our premium insurance does not exempt you from paying a deposit.
Customer reviews on car rental in Florence
ANGEL JOSE MARIN ALCALDE
06-05-2026
flexibilidad
Maria molins nubiola
12-05-2026
Por la facilidad, rapidez y precio.
Alexia Gonzalez
12-05-2026
Todo genial, rápido y cómodo. Ahora a ver qué tal va en la recogida y con la empresa que hemos contratado.
Marisol
12-05-2026
Reservar fue muy fácil. Los precios son buenos también
Francisco BAZAN ROCA
14-05-2026
Practicidad y rapidez
JOSE IGNACIO
14-05-2026
Buen precio y rapidez.
Joaquin Manuel Alvira Lechuz
20-05-2026
Rapidez , servicio y ofertas.
Edwin Martinez II
21-05-2026
Generally GOOD experience, but I DON'T like working through middlemen to get the "BEST" rate when renting cars -- especially in Spain.
I sometimes get the feeling that the entire car rental ecosystem in Spain is nothing more than a rigged game.
Juan Garcia
22-05-2026
Fue muy fácil tramitar la reserva
Javier Rodriguez Diaz
24-05-2026
Muy fácil de reservar, y Muy intuitivo...y unos buenos precios
ABDOULAYE TOURE TOURE
25-05-2026
La rapidez et amabilidad del chico que ma atendió
Rafael
26-05-2026
Rapidez y precio
Leonard
02-06-2026
Busqueda rapida y eficiente
Carmen S
02-06-2026
La plataforma tiene buena informacion.Es facil realizar todo el.proceso y tiene gran variedad de compañias para elegir.
Jorge Feijóo Suñol
03-06-2026
Todo como una seda. Un servicio excelente.
Santiago Conde de arjona
03-06-2026
Rapidez y eficacia. Gracias
Rating of - out of 5 based on - reviews. See all reviews.

Guide to places to visit and get to know the real Florence.
If you are planning to visit Florence and discover its most authentic soul, we leave you with a selection of must-see places. With this guide of places to visit in Florence, you will be able to appreciate from its Renaissance art to its most picturesque corners:
- Piazza del Duomo: located in the heart of the city and a symbol of the Renaissance. Here you will find the Cathedral of Santa Maria del Fiore, the Baptistery of San Giovanni and Giotto's Campanile, creating one of the most impressive architectural ensembles in Italy.
- Cathedral of Santa Maria del Fiore: its majestic dome dominates the Florence skyline. You can climb it for unparalleled panoramic views of the entire city.
- Ponte Vecchio: this medieval bridge, the oldest in Florence, is famous for its traditional jewellery shops and unique architecture over the Arno River.
- Piazza della Signoria: the political centre of historic Florence, surrounded by outdoor sculptures and the imposing Palazzo Vecchio. A key place to understand the artistic power of the city.
- Uffizi Gallery: among the most important museums in the world, home to masterpieces by Botticelli, Leonardo da Vinci and Michelangelo. A must-see for art lovers.
- Palazzo Medici Riccardi: a 10-minute walk from the Duomo. Its sober façade hides courtyards and frescoes that marked a new architectural style.
- Piazzale Michelangelo: from this viewpoint you will get one of the best views of Florence, ideal to close the day watching the sunset over the rooftops of the city.
With your car rental in Florence, you can easily move between these points and also explore less travelled neighbourhoods or peripheral areas with local charm.
Towns to visit from Florence
Florence is the perfect starting point to discover other gems of Tuscany. If you have cheap car hire in Florence, you'll find it easy to make a day trip out of it. Here are some nearby cities worth a visit for their history, beauty and authenticity:
- Siena: 1 hour and 20 minutes away by rental car is this medieval city surrounded by walls, famous for its central square, the Duomo and authentic Tuscan atmosphere.
- Pisa: 1 hour and 10 minutes away by car you can visit the city of the famous leaning tower, as well as its cathedral and the monumental complex of the Piazza dei Miracoli.
- San Gimignano: 1 hour's drive away is this charming World Heritage Site town, known for its medieval towers and well-preserved architecture.
With your cheap car hire in Florence, these getaways become unique experiences, accessible within a few kilometres and at your own pace.
How to prepare your rental car trip
Travelling with a rental car in and aroundFlorence requires some planning. Here are some practical tips to make your experience safe, efficient and as enjoyable as possible from the first kilometre.
- Define your routes: Before you start, make a list of the places you want to visit in and around Florence. This will allow you to better choose the type of vehicle and plan each day efficiently.
- Book in advance: Florence is a very popular destination. To ensure availability and the best prices, we recommend renting a car in Florence in advance through Pepecar.
- Check your documents: make sure you have a valid driving license, ID card and the card used for the reservation with you to pick up your rental car in Florence without any hassle.
- Be aware of the ZTL (Limited Traffic Zone): the centre of Florence has a limited traffic zone. Check before you drive and use car parks on the outskirts of the city if necessary.
- Compare and select: with Pepecar's car hire comparator you can find and compare multiple car hire options in Florence, choosing the one that best suits your type of travel and budget.
With these steps, you will be ready to make the most of your visit with the freedom and comfort that only a rent a car in Florence can offer you.
